Veda’s vision is to lead and inspire the growth and development of computer technology in Africa. Veda is now recruiting for a Brand Manager.
Reports To: Chief Marketing Officer
Key Responsibilities: To increase and maintain VEDA Technology’s brand Equity, helping to meet VEDA’s strategic brand objectives and increase visibility, awareness and understanding of VEDA’s corporate brand.
Job Description
- Assist the CMO to deliver VEDA’s communications strategy
- Work closely with advertising partners to communicate to the public
- Work closely with public relations agencies and media outlets
- Assist the CMO to manage company public relations strategy
- Explore new ways to communicate with external and internal customers including internet branding, advertising and public relations
- Assist the CMO to generate names for new and existing products and services
- Liaise with art designers, copywriters, media buyers and printers
- Initiate, develop and implement packaging and communication designs
- Manage product advertising and marketing image
- Supervise the sign-off of marketing literature and campaigns by liaising with legal and compliance personnel to ensure the designs and messages meet the company brand and regulatory guidelines
- Assist the CMO to monitor consumer reactions through focus groups and market research
- Assist the CMO to research consumer markets for computers and accessories and monitor market trends
- Assist the CMO to monitor and evaluate the effectiveness of communications activities, and amend communications strategy as necessary
- Co-ordinate company branding and product marketing exhibitions
Required Skills/Competencies
- Must have 3+ years experience facilitating corporate branding initiatives.
- Demonstrate some basic success in creating and maintaining brand communications and architectures.
- Conceptual abilities in both the creative and logical presentation of ideas and messages.
- Good writing and editing skills.
- Ability to work collaboratively with product, creative and marketing teams.
- Good understanding of the theory and practice of marketing communications.
- Intermediate level proficiency with Microsoft Word, Excel, PowerPoint and Outlook.
Education:
- Bachelor’s Degree in Marketing, English, Communications or related field, or equivalent combination of education and experience, required.
- Minimum 3 years experience in brand communications
- Minimum 5 years work experience
- Age Range: 28-35
All Candidates are required to quote the reference no: BM1109 (for those applying for the Brand Manager position)
All applicants are required to send their cv’s to careers@vedatechnology.com
Deadline is 20th of November 2009.
