Diageo is now recruiting for a Marketing Manager, Malta Guinness
Marketing Manager Malta Guinness
Reports To: Marketing Director
Purpose:
- Brand Guardian for Malta Guinnessâ- developing and implementing strategies to drive LT vol., share, and profit.
Context/Scope
- Malta Guinness is a premium non-alcoholic health and energy drink.
- Key Malta Guinness markets: Nigeria, Ghana, Cameroon
- Role based in Nigeria with some travels – minimum 30%.
Dimensions:
Financial
- Delivery of the financial targets for innovation projects
- Plan, manage and be held responsible for implementation budgets cross various innovation and renovation projects
- Negotiates costs of third party suppliers of goods and services through procurement.
- Market Complexity
Relationships
External: Guinness Global team, Saatchi/Saatchi, BTL agency
Internal: UK Africa MD/director, regional/local general managers, directors, brand managers
Key Performance Indicators
· Gold standard strategic plans and advertising
· Recognised as marketing leader in region
· Delivery of targets through growth drivers, key brand health.
· Best practice coaching across region,
· Creates a high performance team
Diageo Capabilities:
1. Be Authentic
2. Manage People for Success
3. Consistently deliver great performance
4. Grow yourself
5. Find Solutions
6. Connect to the Diageo Purpose
Functional Capabilities:
Insight Generation - Experienced
Recognises those consumer Insights that most effectively drive growth and drives them through to Implementation
Brand Essence/Positioning – Experienced
Able to use Brand Essence tools to drive brand activity and improve consumer perceptions.
Develops team commitment and ensures all executions are faithful to the KBB or Conversion Driver.
Innovation - Developing
Effectively challenges orthodoxies
Encourages others to recognise orthodoxies and seek new ides
Consumer Driven Strategy – Experienced
Has good understanding of 4As. Uses 4As to set effective Consumer Goals
Uses creativity and teamwork to develop options for each alternative Consumer Goal.
Game Planning – Experienced
Develops annual Consumer Goals based on Strategic Consumer Goals.
Develops activity plans based on a clear understanding of the est. impact of new and existing activities
Top Accountabilities
· Develop 5-year strategic plan for Malta Guinnessâ.
· Lead development of GAME plans
· Regional ‘Big Idea’ growth drivers identified, evaluated and adopted.
· IMC alignment to growth drivers via high quality Game Plans
· Communication campaign and new executions developed. Significant contact with advertising agencies
· Regional media strategy developed based on CSD connection moments.
· Commercial implications of pricing scenarios developed. Conclusions agreed and implemented
· Sales teams engaged to deliver rapid growth in distribution
· Regional BTL growth drivers identified and implemented
· Functional capability of in-market teams developed. Champion DWBB
Qualifications and Experience Required
· Degree qualified
· Minimum 7 years in a blue chip FMCG marketing environment with experience across all marketing mix
· Drinks experience is essential.
· African or other emerging international market experience is preferred
· Experienced level capability on all Diageo Marketing functional and leadership attributes; track record of success
· Ideally a period in sales or excellent commercial skills
· Extensive ATL and BTL strategy development
· Managing agencies at senior level (Directors/Partners)
· Managing senior colleagues to ensure alignment on strategies & plans
Please note: Only shortlisted candidates would be contacted.
To apply online click on the link below. Click ‘Search & Apply’; Select ‘Search Openings’ and enter the reference number 21757BR in the keyword field.
